
Let’s explore each message type with examples. These can be appointment reminders, delivery alerts, shipping information, etc. They are aimed at providing swift customer service and addressing their queries. Template messages should be structured and are generally chargeable. The business can reply to the user for free within 24 hours. These are generally unsolicited and are sent to users who have agreed to receive messages from your business. The user sends a message first, and the session lasts for 24 hours from the most recent message’s time. template message vs session message Session Messages On the other hand, WhatsApp session messages are the replies that you send to the user within a window of 24 hours.

A WhatsApp template message is an outbound message that uses a pre-approved template for conversation. The two most popular types of WhatsApp messages for business accounts are templates and sessions.

In WhatsApp Business, there are two different types of messages that you can send: session messages and template messages. Although you may think the API responds the same way, it is not so. WhatsApp accounts turn out very differently for personal and business usage.
